Customers expect brands to act responsibly, communicate transparently and treat people fairly. Poor judgement, misleading claims or exclusionary practice can damage trust quickly.
This course explores responsible marketing across brand communication, digital experience, customer journeys, content, data use and emerging technology. It focuses on ethical decision-making, inclusive communication, accessibility, transparency and practical governance.
Responsible marketing is now a strategic business priority. Inclusion, credibility and responsible practice influence customer behaviour, brand perception and commercial risk.
For marketers looking to strengthen brand trust, improve inclusivity and make more responsible marketing decisions across campaigns, content and customer experience
- Understand how responsible marketing builds trust
- Apply ethical judgement to marketing decisions
- Strengthen inclusive brand communication
- Improve accessibility across customer journeys
- Embed ED&I into planning and creative development
- Improve representation and reduce bias
- Use customer data responsibly
- Consider AI risks within marketing practice
- Support transparency in marketing content
- Avoid greenwashing and misleading claims
- Build practical governance for responsible marketing
Speak to one of our specialist learning advisers about making a group booking and discuss how your business can work with CIM to achieve your marketing goals
Call us on +44(0)1628 427 360
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