Google Analytics 4 (GA4) is now the foundation of digital measurement, designed for a privacy-first world where marketers must rely on first-party data and meaningful insight. This course provides a clear, practical understanding of how to configure GA4 correctly, capture meaningful events and interpret data to evaluate marketing performance.
The course covers:
- How to understand customer behaviour and optimise campaigns across acquisition, engagement, monetisation and retention
- GA4 Explorations, audience tools and enhanced integrations to improve reporting
- How to develop greater clarity and confidence in analysing GA4 data and communicating performance insight to stakeholders
Designed for marketers, digital specialists and analysts who are already using GA4, and want to strengthen their setup, improve reporting accuracy and develop greater confidence in analysing marketing performance before progressing to advanced analytics.
- ​​​​​Create and refine events and conversions to improve reporting accuracy
- Interpret GA4 lifecycle reports to understand marketing performanceÂ
- Use Explorations for funnel, path and cohort analysis to uncover behavioural patternsÂ
- Create and use audiences and segments to support targeting and optimisationÂ
- Evaluate campaign effectiveness using GA4 attribution and channel reportingÂ
- Use Looker Studio to build clear dashboards for marketing performanceÂ
- Integrate GA4 with Google Ads to improve optimisation and budget decisionsÂ
- Strengthen governance through effective data retention settings and account structureÂ
Speak to one of our specialist learning advisers about making a group booking and discuss how your business can work with CIM to achieve your marketing goals
Call us on +44(0)1628 427 360
A great way to build confidence in the subject, felt reassuring as well to know we could reach out post-course for additional support. I like the way the day was structured, allowed for us to process across the day and were always welcome to ask questions as we went.
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