To achieve the Diploma, you must complete Strategy and Planning and choose three modules.
There are two valid routes:
- Route One: complete Strategy and Planning, choose one module from Commercial Intelligence or Societal Impact, then choose two modules from Customer Journey Optimisation, Brand Proposition and Content Strategy.
- Route Two: complete Strategy and Planning, choose one module from Commercial Intelligence or Societal Impact, choose one module from Customer Journey Optimisation, Brand Proposition and Content Strategy, then choose one specialist module from AI Marketing, Ecommerce, SEO & Paid Search Management and Social Media Management.
Each Diploma route totals 50 credits. You can achieve the Extended Diploma by completing one additional module, bringing the total to 60 credits.
Strategy and planning
20 credits
(mandatory)
+
Select one of these
Commercial
intelligence
10 credits
Societal
impact
10 credits
+
Select one of these
Customer journey
optimisation
10 credits
Brand
proposition
10 credits
Content
strategy
10 credits
+
Select two of these
AI marketing
10 credits
eCommerce
10 credits
SEO & paid
search management
10 credits
Social media
management
10 credits
=
You're ready to go!
It's time to find a study centre that offers your choice of modules.
Note: you can choose to extend your qualification by taking an additional module. Speak to your chosen study centre to find out more.
