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• Article

  Release: CIM unveils PM Society alliance

  The Pharmaceutical Marketing Society and the Chartered Institute of Marketing Announce Partnership
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  What the UK Government spending review means for marketers

  This week, the UK Government unveiled its spending review, announcing increased funding for public services and several key infrastructure projects.
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  Do influencers still hold influence?

  Influencer marketing has been around in the digital space for well over two decades now. From the early days of online blogs and YouTube channels to the creator landscape we know of today, influencers have shaped consumer buying habits and the way brands connect with their audiences. But with the digital world constantly changing, do influencers still hold influence in 2025?
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  Ghana's SMEs are disrupting traditional marketing

  Small and medium enterprises form the backbone of Ghana’s economy, contributing 70% of GDP and employing 85% of the workforce. The Ghana Statistical Services estimate that there are 1.2 million SME’s in the formal and informal sector in the country.  In this competitive landscape where differentiation is critical yet resources are constrained, Ghanaian businesses are pioneering innovative marketing approaches tailored to local realities.
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  Why marketing’s boardroom absence is bad for business

  In a recent podcast episode, we discussed the challenging landscape that CMOs face, often leading to short tenure and marketing being relegated to a tactical position. But as this article by CIM Fellow Matt Thompson explores, many of these issues not only impact the CMO but the entire organisation’s perception of marketing. The stark reality of marketing's boardroom representation raises many questions, chief among which should be, isn’t it about time marketing reclaimed its strategic position?
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  What is ethical marketing? Your guide to building consumer trust

  Consumers are paying more attention to the impact of their choices (and to the actions of the companies they support). They're not just looking for clever campaigns and catchy slogans; they want to see brands that stay true to their values.
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  Marketers in the world's new financial nexus pause briefly for thought

  The UAE Financial Marketing Leaders’ Summit, a rare meeting of senior financial marketers took place in Dubai on the 29th of April.
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  Government apprenticeship reforms open new doors for young talent

  The UK Government announced this week a significant overhaul of the national apprenticeship system, placing a renewed focus on young people and entry-level opportunities.
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  International Day of Marketing: Why it’s time to #CelebrateMarketing

  It’s a day to appreciate the role marketing plays in our world, driving business growth, and connecting people with the things they care about the most.
• Article

  Webinar recap: Neuromarketing and the science of desire

  In our recent member exclusive webinar, leading expert Katie Hart took us on a journey into the world of neuromarketing.
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  Is AI reshaping cultural narratives and brand storytelling?

  Generative AI is revolutionising storytelling by transitioning from an analytical tool to a creative collaborator, generating culturally resonant and personalised narratives.
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  Turning professional

  In the latest issue of Catalyst, experts at our roundtable discussed how marketers can adopt a new framework for professionalism.
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  It's a marathon, not a sprint

  Beyond the finish line, the Boston and London Marathons in April present significant opportunities for marketers. The CIM team examines the evolving landscape of sponsorship, the increasing importance of sustainability, and innovative approaches to engaging the vast crowds they attract.
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  Bringing brands to life through storytelling: Expert answers to your top questions

  In a recent CIM member webinar, Alan Barker shared strategies for creating emotional bonds and lasting loyalty.
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  Sri Lanka’s digital leap: A nation on the brink of digital transformation

  Sri Lanka is on the brink of a digital transformation, and at a recent CXO Forum in Colombo, industry leaders identified the Digital Economy as the country's primary opportunity for business growth.
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  Accelerating your marketing career: How to take control of your progression

  Building a successful marketing career isn’t just about landing a job - it’s about maintaining a curious mindset, putting yourself out there, and creating your own opportunities. Whether you’re in your first role, or you’re ready to take the next step, there are plenty of ways you can take control of your own progression and start building the career you want. 
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  Back to the future: the role of nostalgia in marketing

  Nostalgia has been a rising trend for some time now, and it certainly looks like it is here to stay. With advertising featuring a parade of iconic faces, classic references and music hits from yesteryear, consumers are loving the trip down memory lane.
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  Media round-up: Hyper-personalisation, marketing legislation, The Pitch and key partner announcements

  CIM spoke to leading publications on a range of topics key to marketers including: marketing legislation, careers in marketing, hyper-personalisation marketing, AI, mental health, professionalism and standards in marketing and key partnerships both in the UK and across the world.