Showing 18 of 501 results
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Podcast
Episode 104: WFH, RTO and talent trends
CIM Marketing Podcast: Episode 104
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Podcast
Episode 105: World Book Day special
CIM Marketing Podcast: Episode 105
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Podcast
Episode 106: Marketing’s professionalism problem
CIM Marketing Podcast: Episode 106
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Podcast
Episode 107: Are CMOs set up to fail?
CIM Marketing Podcast: Episode 107
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Podcast
Episode 108: The 2025 guide to authentic influencer partnerships
CIM Marketing Podcast: Episode 108
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Podcast
Artificial Intelligence for marketers: Your top questions answered by the experts
In this episode, we’ll be looking at AI and what it means for marketers and marketing as a whole
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Podcast
How AI can help challenger brands beat the competition
In this episode of the CIM Marketing Podcast, Duarte Garrido gives our listeners the inside track on how AI technology is enabling small marketing functions to compete with corporate behemoths.
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Podcast
How to decode consumer behaviour and boost your marketing impact
In this episode, we dive into the powerful and often subtle ways that emerging technology is reshaping consumer psychology.
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Catalyst
Catalyst issue 2 | 2025: Range anxiety
Our cover story this issue delves into why some brands succeed while others fail in the great innovation gamble.
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Catalyst
Catalyst issue 1 | 2025: Cost opportunity
In this issue, Emma Baines, head of creative at Tony’s Chocolonely explains her team’s creative process and how they reliably make a splash.
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Catalyst
Catalyst issue 4 | 2024: Fashion's second act
Money matters are certainly the prevailing theme, with an article on Black Friday from our editor-at-large, Lucy Handley, teeing up a debate on whether the festival of discounting – and spending – is a positive thing for consumers.
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Catalyst
Catalyst issue 3 | 2024: Playing politics
Delve into the world of referral networks in Dubai and Miami to learn how to make the most of a connection and find out what the newer entrants to the marketing conference circuit has to offer.
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Catalyst
Catalyst issue 2 | 2024: The great turn-off
It used to be headline-worthy when marketers removed more of their models’ clothing than was strictly necessary. The ‘Diet Coke moment’ even entered everyday language. Now, however, does sex really sell?
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Catalyst
Catalyst issue 1 | 2024: Golden handcuffs
This issue of Catalyst explores marketing at Paris 2024, the power of storytelling, evolving loyalty schemes, and the growing tension between greenwashing and greenhushing.
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Catalyst
Catalyst issue 4 | 2023: A step up
In our main feature this issue, we explore the lessons to be learned in the weight-loss industry. You can’t fail to have noticed the headlines surrounding the new ‘wonder drugs’, Ozempic and Wegovy. But what does this mean for the roughly $261 billion weight-loss industry as a whole?
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Catalyst
Catalyst issue 3 | 2023: New generation
This issue, we have shone a light on some of the opportunities and challenges entrepreneurs and small businesses face in competing with ‘the big boys.’
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Catalyst
Catalyst issue 2 | 2023: Off the bandwagon
Chris Stokel-Walker looks at the need for brands to stand strong in their words by backing them up with actions. If your brand isn’t relevant to a cultural or social moment, should you still chip in with your say, or step away from the bandwagon?
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Catalyst
Catalyst issue 1 | 2023: Deep immersion
This issue is rich with ideas on how to navigate a tough market with the honesty and authenticity that today’s consumers demand. We hear from Avon’s chief marketing officer Kristof Neirynck, on how he is finding the untapped niches of growth that make the best use of its hero products.
