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• Article

  Report: CMO75 – Insight and opportunity in 2023

  This report reveals vital insights into what many leading marketers are thinking and provides an in-depth examination of where the sector is heading.
• Article

  Report: The Sustainability Marketing Skills Gap 2023

  The new report provides the latest insights on sustainable marketing, featuring key case studies, stories from leading brands, and tools and advice for marketers looking to upskill.
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  Sustainable Marketing: How to communicate purpose, products and services

  Talking about sustainability requires more information as knowledge is low and the need to cut through the doomism, misinformation and noise is high.
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  Four foundational principles for marketers working with AI

  On a hot summer evening in May, a packed committee room in the House of Commons hosted a lively debate on whether Artificial Intelligence is less of a threat to public relations and marketing practitioners than a lack of professional development across both industries.
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  Round-up Report: Key insights from marketing leaders

  Earlier this year, the CIM Financial Services sector interest group held its annual Financial Services Marketing Leaders’ Summit at Reuters’ offices in Canary Wharf, London.
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  AI: All the content, none of the experience

  Artificial Intelligence (AI) is a rapidly evolving field that has the potential to revolutionise a whole host of sectors and industries. The continued development  of this advanced technology raises important questions about the value of human expertise and experience. This opinion piece delves into the implications of incorporating AI into marketing efforts and explores how to mitigate potential reputational risks.
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  From brain waves to brand success: How neuroscience can elevate your marketing

  Neuromarketing uses science and psychology to better understand consumer behaviour and develop more effective marketing strategies. This includes techniques like monitoring brain activity, eye tracking and skin response to measure emotional reactions to marketing messaging. This piece explores how brands can use these insights to create more effective marketing campaigns.
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  UPDATED: Nine SEO tips for small businesses to increase website traffic

  Henry Purchase, founder of Rough Water Media, takes you through his nine top tips to use SEO to your advantage and grow your website's traffic.
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  How to develop a successful thought leadership strategy (and why you should)

  In this article, we'll explore what thought leadership is, how to create an effective strategy, and how you can use it to help your business.
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  The privacy revolution: Rethinking marketing practices in the era of data protection

  As privacy laws and regulations continue to evolve, the marketing landscape is undergoing significant transformations, particularly in targeted advertising and data collection. This piece will examine the implications of privacy changes and explore how businesses must adapt their marketing approaches to ensure compliance and maintain customer trust.
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  Why brand stories are essential

  Business success relies on building connections and trust with consumers, and that's where brand stories play a crucial role.
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  What is a digital carbon footprint and what does it mean for marketers?

  In this article, Laura Scott reveals what she’s learned and shares expert tips from the founder of sustainable marketing and comms agency Growfish.co, Pollyanna Durbin.
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  Copywriting basics – your questions answered

  Following on from our Marketing Club webinar, we’ve gathered some of the unanswered questions and expanded on those that were.
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  The impact of AI on digital marketing and PPC ads in 2024

  There is no doubt that Artificial Intelligence (AI) is bringing significance to the digital marketing world; it is no longer just a buzzword but an essential component for digital marketing experts.
• Article

  Beyond words: The impact of visual content in copywriting

  Who knew when Instagram launched in 2010 it would garner 1 million users just two months later? Today, it boasts over a billion.
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  Top CMOs share insights on building high-performing teams

  Done right, marketing is a key growth driver for any organisation. But to do things properly, you need the right team behind you.
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  Five things to know before doing a marketing degree and why they matter

  In this blog, Aidan Connor recounts some of the important lessons learnt during his marketing degree and how the knowledge he gained at university can be applied in an industry role.
• Article

  Release: CIM & TMSA announce new partnership

  The Chartered Institute of Marketing and the Tanzania Marketing Science Association Announce Partnership