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Overview

Perhaps you’ve taken on a marketing role where you’re expected to write persuasively? Maybe you’ve already been giving it a go, but are looking for some formal guidance and direction? This highly interactive and popular course will take you through the fundamentals of good copywriting and alert you to some of the common pitfalls. As well as coming away with a checklist of best-practice tips, you will get to analyse the devices and strategies that writers use and see at first-hand how they adapt their copy for different audiences.
You will also have an opportunity to practise writing headlines, before your course director guides you through some of the key issues that arise when you’re creating copy for different media or channels.

Who should attend?

This is a course for anybody who wants a solid foundation in the copywriting craft. No previous knowledge or experience is required. It’s likely that you’re working in a marketing, communications or design environment and recognise the importance of words in shaping people’s perceptions of brands, products and services.

Learning outcomes

• Essential rules that good copywriters follow
• Common mistakes to avoid
• Approaches to the writing process
• Techniques to make copy more relevant and persuasive for specific audiences
• Tips for constructing effective headlines
• Ways of adapting copy to different media

Course Dates

Start Date Days Location
18 Oct 2019 1 London
 
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13 Nov 2019 1 London
 
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14 Nov 2019 1 Birmingham
 
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29 Nov 2019 1 Manchester
 
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03 Dec 2019 1 London
 
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06 Jan 2020 1 London
 
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27 Jan 2020 1 London
 
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03 Feb 2020 1 London
 
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27 Feb 2020 1 London
 
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19 Mar 2020 1 London
 
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31 Mar 2020 1 Manchester
 
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15 Apr 2020 1 London
 
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06 May 2020 1 London
 
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01 Jun 2020 1 London
 
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02 Jun 2020 1 Manchester
 
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Course Director

Phil Woodford

Phil is a highly experienced copywriter and former creative director, who works for a range of clients in the UK and continental Europe. He started his career marketing conferences, before pursuing a more creative role. After working in-house for a direct marketing business, he spent ten years in advertising agencies before becoming self-employed and combining his writing with training and lecturing. Phil is an Associate Lecturer at University of the Arts London and also teaches at INSEEC U, the largest private university network in France. Each week, he co-hosts a weekly news review show on Colourful Radio, broadcast from London’s Africa Centre.

Enquire

To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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Want to purchase courses for multiple persons or have any other training requirements?
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Email us at training@cim.co.uk
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