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20%* off all training courses booked in July. Use code: SUMMER20 *T&Cs apply

Discount (SUMMER20) applies to training courses running in July, August and September 2019. See full terms and conditions.

Overview

Whether you’re producing traditional ads, brochures and direct mail or creating e-shots or content for digital media, this course will give you a great foundation in the fundamentals of the writing craft. You’ll practise writing headlines and examine the way copywriters change content and style for different readers. As the day progresses, you’ll also discuss approaches to different media.

Who should attend?

The course is ideal for marketing and communications practitioners who are expected to write or review copy as part of their role. Also for graphic designers and art directors who want a better appreciation of copy. Junior and aspiring copywriters would also benefit from attending this course.

Learning outcomes

  • Essential principles of good copywriting and advice on style.
  • Tips and techniques for headline writing.
  • Best practice for combining words and images.
  • Tailoring copy for specific target audiences.
  • The challenges and opportunities presented by different media.

Course Dates

Start Date Days Location
29 Jul 2019 1 London
 
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27 Aug 2019 1 London
 
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06 Sep 2019 1 London
 
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27 Sep 2019 1 Manchester
 
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30 Sep 2019 1 London
 
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18 Oct 2019 1 London
 
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13 Nov 2019 1 London
 
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14 Nov 2019 1 Birmingham
 
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29 Nov 2019 1 Manchester
 
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03 Dec 2019 1 London
 
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Course Director

Phil Woodford

Phil Woodford is a former advertising creative director and practising copywriter, who has a wealth of experience of working with clients across a range of sectors. He lectures at University of the Arts London and Sup de Pub – the advertising and marketing faculty of French business school Groupe INSEEC. He blogs at www.108thstreet.co.uk

Enquire

Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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