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Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
Perhaps you’ve taken on a marketing role where you’re expected to write persuasively? Maybe you’ve already been giving it a go, but are looking for some formal guidance and direction? This popular course will take you through the fundamentals of good copywriting and alert you to some of the common pitfalls. As well as coming away with a checklist of best-practice tips, you will get to analyse the devices and strategies that writers use and see at first-hand how they adapt their copy for different audiences.
You will also have an opportunity to practise writing headlines, before your course director guides you through some of the key issues that arise when you’re creating copy for different media or channels.
This is a course for anybody who wants a solid foundation in the copywriting craft. No previous knowledge or experience is required. It’s likely that you’re working in a marketing, communications or design environment and recognise the importance of words in shaping people’s perceptions of brands, products and services.
Really good! I've not been this engaged in a training session before. Really engaging and interactive.
I thought the course was really informative and engaging! I would definitely recommend the course to my copywriting friends and colleagues.
The overall experience was better than I expected. A really good virtual experience. Given the circumstances we are all facing, I think the Course Director did an excellent job and the technology was great - I was really impressed that we could go into breakout groups.
A well-structured day that provided excellent information on the principals of copywriting. Great use of practical and theory based sessions.
I was rather cynical of how virtual course would work and remain engaging over the day. The content, session and engagement were great - really enjoyable and learnt a lot.
Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.
To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.
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