How important is the human connection in marketing your business?

September 21, 2016

5:30 PM - Lincoln

This prestigious joint event, hosted by CIM, the Institute of Directors (IoD) and Lincolnshire Chamber of Commerce, will look at how important the human connection is when marketing your business.

In the fast paced, ever changing world of marketing, with the focus on digital becoming more and more prominent, how important is it to maintain a human connection?

Keynote speaker Richard Beevers, one of the UK's leading consultants and speakers on customer experience, marketing and leadership, will inspire us with his thoughts and opinions on this topical issue.

This will be followed by a panel discussion featuring –

• Jake Elliott, Business Development Manager of Hallam Internet, he is also an online marketing specialist.
• David Gannon, Senior Lecturer in Advertising, Marketing & PR at the University of Lincoln.
• Gyles Lingwood previously a senior creative in a variety of advertising and design agencies, he has won industry awards and is author of popular copywriting book ‘Read Me’.
• Alan Searle is a business psychologist and trainer who is committed to the application of psychological skills and knowledge in order to nurture growth.

CPD hours: 2 hours
CPD category: Digital capability

Registration and networking is from 17:30 with wine and canapés in the Viewing Gallery, the session starts at 18:00 and finishes at 20.00