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CPD is a great way to manage your professional development, demonstrating your commitment to current and future employers by keeping up to date and learning new skills.

What is CPD?

CPD is about improving skills and knowledge, ensuring you remain current and effective as a marketing professional. It’s relevant throughout your career – whether you are new to marketing or an experienced professional wishing to keep abreast of the latest trends and techniques.

Professional development at CIM

Our Chartered CPD Programme is open to all members and provides a focused and logical way for you to keep learning as your career progresses. It benchmarks your skills against our Professional Marketing Competencies framework, enables you to identify any gaps in your knowledge through the skills analysis tool and directs you to a range of activities to help you overcome them.

Simply record all the learning and development activities that you undertake over the membership year; whether completed with us, through other organisations, or even activities you’ve done on your own. Once you've completed your CPD year you'll receive a digital CPD certificate as proof of your commitment to ongoing development. It proves to current and potential employers that you are serious about maintaining your knowledge and skills in marketing. Your CPD journey can lead to achieving Chartered Marketer status – the mark of an up-to-date, experienced and qualified marketing professional.

Examples of CPD activity

Affiliate and Associate members need to accrue 35 credits across their CPD year. Here are a few examples of different CPD activities and how many credits you can gain from them:

Self-directed learning – credits capped at 25% (8.75 credits)

  • General reading
  • Research
  • Informal networking (social media contribution, blogging)

Practice-based learning – credits capped at 50% (17.5 credits)

  • On the job training
  • Work shadowing
  • Projects outside scope of role

Professional activity – credits capped at 50% (17.5 credits)

  • Job promotion
  • Professional journals
  • Attending exhibitions

Formal learning – no credits cap (35 credits)

  • Qualifications
  • Training
  • E-learning

When you are a Member or a Fellow you will need to complete four reflective statements. Each statement should reflect on your learning outcomes from an activity and focus on how you will use this new knowledge going forward.

For questions about CPD
Call +44 (0)1628 427120 
Email cpd@cim.co.uk

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