November 03, 2016

6:30 PM - Reading

This session will cover the practical components of SEO (search engine optimisation) you need to know as a non-specialist marketer and equip you to do more of this yourself or get more from your SEO provider if you pay for this service now or in the future.

In addition to looking at the important elements of SEO we will focus on how SEO and content marketing were made to complement each other. We’ll also touch on negative SEO and penalties, and how to keep on the right side of Google.

The event will put a premium on practical, real world help and examples rather than on academic study, and has been developed by practicing marketers for practicing marketers to create a stronger brand and customer experience.

CPD duration: 2 hours
CPD category: Digital integration

Registration and networking is from 18:30, the session starts at 19:00 and finishes at 21:00. If you are non-EU resident please call the Network Support team to make your booking.

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The Boardroom
Reading University Student's Union, Whiteknights Campus
University of Reading
United Kingdom

Sector: Non-specific

Region: South-East
Map link: click here

Whiteknights Campus map Delegate instructions

Speakers: Richard Wallington


Regional Events team


+44 (0)1628 427340

Link: Travel information & Whiteknights Campus map


  • Member: £20
  • Studying member: £20
  • Student: £20
  • Non-member: £25

The prices shown include VAT with tea, coffee and light refreshments provided. To make your booking, or to notify us of any special dietary requirements, please contact the Network Support team.

Please book online for this event. If you cannot do so, please call the Network Support team on +44 (0)1628 427340.

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