Immersive marketing for the Construction Industry ** This event has been cancelled **

** This event has been cancelled **

The latest developments in immersive technology have opened up new ways of engaging with products and brands. This interactive session will showcase some of the latest technology and allow the delegates to experience it for themselves. Attendees will see examples of how the technology has been used to allow interaction at events, showcases and in direct marketing communications.

The event is ideal for marketers who want to understand how immersive marketing technology can be used to engage with an audience in a captivating and memorable way. It will also be of interest to architects and building technicians who will be able to see how BIM models can be used in engaging ways beyond their purpose.

Joe Ashton Creative Director at Exhibit Interactive will be demonstrating digital solutions for BIM and CAD models. He will show how construction details which have previously been difficult to communicate come alive with the addition of technology. The solutions can be used for events and ongoing marketing activity ensuring the maximum is gained from the investment.

CPD category: Integrated Marketing Communication
Duration: 2 hours

Registration and networking is from 17:30, the session starts at 18:00 and finishes at 20:00. If you are non-EU resident please call the Network Support team to make your booking.