February 23, 2018
9:00 AM - Taunton
As digital marketing becomes more sophisticated and the demands on marketing teams to continually demonstrate higher returns, the need to use analytics tools more effectively becomes more relevant.
Digital Marketers can often be overwhelmed by the amount of data that is available on their customers and marketing activity. This introductory level workshop presented by Andrew Morton will explore with you the most important analytics for you and your business and discuss the main digital analytical tools you could use to measure customer acquisition, engagement and loyalty.
CPD category: Digital integration
CPD duration: 3 hours
Registration and networking is from 09:00; the event starts at 09:30 and finishes at 13:00. If you are non-EU resident, please contact the Network Support team to make your booking.