June 08, 2018
9:00 AM - Taunton
The need for relevant, timely and accurate marketing data is becoming more important as global and local competition increases and consumer behaviour changes.
In this workshop, we will be investigating the importance of measurement and discussing some of the issues facing the use of strategic marketing metrics and analytics. We’ll consider the real value of quantitative digital analytics such as Google Analytics in comparison with alternatives. As well as exploring some key issues and opportunities when it comes to reporting and decision-making. Additionally, we’ll consider the future implications of the recruitment of marketing staff and resources allocation in the longer term.
We’ll also be discussing all aspects of marketing metrics and analytics including online and offline and the relevancy and use of traditional market research methods (qualitative and quantitative).
This is an intermediary level workshop designed for marketing and business professionals responsible for the development of effective marketing strategy and the management of resources.
CPD category: Digital Integration
Duration: 3.5 hours
Registration and networking is from 09:00, the event starts at 09:30 and finishes at 13:00. If you are non-EU resident, please call the Network Support team to make your booking.