Influencer marketing - what is it and what are the pitfalls

November 05, 2018

6:00 PM - London

Ian Shepherd, President of the Business of Influencers, will talk about the rapid growth in influencer marketing. He will explain how this industry is evolving using case studies and present some of the pitfalls for brands to consider when working with influencers.

Speaker
Ian Shepherd: as well as being President of the Business of Influencers, a network connecting the leading players in influencer marketing including talent managers, brand owners, specialist agencies and platforms, Ian is also Founder and CEO of The Social Store, a business which works with leading social media influencers to license their brands and create quality products. He has nearly 20 years’ experience in the media industry working for Disney, Universal Music and Time Warner.

This is the first in a new series of CIM/LCF Marketing Club events being held in High Holborn. The aim of the club is to give practising marketers an opportunity to take some time-out, challenge thinking, learn new skills and share experiences with the next generation of marketing talent.

CPD category: Digital integration
Duration: 1.5 hours

Registration and networking from 18:00; the event starts at 18:30 and finishes at 20:30. If you are a non-EU resident, please contact the Regional Events team to make your booking.