October 11, 2019
1:00 PM - London
*** This event is only available for Levitt Group members, Fellows, Chartered Marketers, and CIM members (MCIM) undertaking the CPD program with a view to become a Chartered Marketer ***
As we hurtle towards a new decade, Professor Mark Ritson shares his suggestions for getting marketing, branding and advertising to deliver in the Twenties.
He reviews much of the current evidence surrounding effectiveness and presents an applied, humorous and fundamentally useful guide to achieving marketing success in the future.
For all senior executives in marketing he will lift the lid off the hyperbole, hype and narrow enthusiasm for techniques that may or may not become the defining marketing standard.
Expect to be, in equal measure, informed, educated and amused, so you will leave with a strong insight and some understanding of what the next ten years might hold.
This lecture also marks the 30th Anniversary of the Levitt Group's formation.
About Professor Mark Ritson:
Mark Ritson is Adjunct Professor of marketing at Melbourne Business School. He has a PhD in marketing and has been a marketing professor at London Business School, the University of Minnesota and a visiting professor at MIT Sloan and SMU. He has won MBA teaching awards at LBS, MIT, Singapore Management University and MBS. He currently teaches the Marketing Week Mini MBA in marketing.
Mark has worked globally as a private marketing consultant for clients that have included Baxter, Loewe, McKinsey, PepsiCo, Subaru, Eli Lilly, Donna Karan, Westpac, Shiseido, Flight Centre, Johnson & Johnson, De Beers, Sephora, Benefit, Amgen, Ericsson, Jurlique, Cloudy Bay, Unilever, KPMG and WD40. For thirteen years, he served as in-house professor for LVMH.
Mark has written a weekly column for Marketing Week for almost a decade and has won the Business Columnist of the Year at the PPA Press Awards three times, the highest award for magazine journalism in the UK. He was the British Society of Magazine Editors Business Columnist of the Year in 2018. He has also been published in the Sloan Management Review, Harvard Business Review, the Journal of Advertising and the Journal of Consumer Research.
He is a Thouron Scholar and was the recipient of the Ferber Award for his doctoral thesis. His co-authored pricing research was cited by George Akerlof during his 2001 Nobel Prize acceptance speech.
In 2018 he was rated one of the “Power 50” most important people in media by AdNews, one of ten top business thinkers in Australia by Smart Company, and recognised by the AMI with the Sir Charles McGrath Award, the highest honour for marketing in Australia.
If you are a Chartered Marketer, Fellow or a CIM member undertaking CPD and you are not a member of the Levitt Group please contact the Membership team on +44 (0)1628 427120 or email@example.com and ask this be added to your membership at no extra cost.
Levitt Group members are encouraged to invite colleagues and clients to accompany them as guests who may find the event interesting and informative. To book your place on the event please contact the Network Support team on +44 (0)1628 427 340.
CPD category: Strategy
Duration: 1.5 hours
Registration and networking is from 13:00, the event starts at 14:00 and finishes at 15:30. If you are non-EU resident please call the Network Support team to make your booking.