April 04, 2017
9:00 AM - Truro
This engaging workshop will explore how the key stages of auditing, planning and control can be combined with a range of strategic concepts to create professional marketing plans that can help to not only design, but also justify a particular course of strategic action.
As well as appreciating the nature of strategy itself you will for example gain a valuable insight into the requirements of a strategic statement, as well as evaluating the range of tools that can actually be deployed in practice rather than just in theory to positively differentiate your plans.
The session will be led by Chartered Marketer / Chartered Manager Brian Doidge, who as well as being a practicing manager and academic, is also a CIM subject examiner.
CPD category: Strategy
Duration: 3.5 hours
Registration is from 09:00; the event starts at 09:30 and finishes at 13:00. If you are a non-EU resident, please contact the Network Support team to make your booking.
Back Quay
Truro
Cornwall
TR1 2LL
United Kingdom
Sector: Non-specific
Region: South-West
Map link: click here
Speakers: Brian Doidge
Prices
- Member: £95.00
- Studying member: £95.00
- Student: £95.00
- Non-member: £125.00
The prices shown include VAT with refreshments provided. If you have any special dietary requirements, please contact the Network Support team.
Please book online for this event. If you cannot do so, please call the Network Support team on +44 (0)1628 427340.
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