As AI technology continues to advance at a rapid pace, this Specialist Award will enable you to respond effectively to developments and understand their application to marketing. It provides strategic insights to the impact of AI within the business environment and the resources required to implement AI technologies. You will gain the knowledge and skills to create a suitable plan to respond to AI developments.
This Specialist Award develops the knowledge on Artificial Intelligence (AI) and to develop skills to enable a strategic approach to its use in marketing. It covers three key areas: the first area develops knowledge in the application of AI within marketing, including key concepts and benefits, the second are covers the impact of AI within the wider organisational environment and ethical considerations; the final area explores how to create an effective plan to respond to AI developments.
The CIM Level 6 Specialist Awards are assessed via onscreen Multiple Choice Test (MCT). The MCT will utilise a variety of Multiple Choice Question (MCQ) Types allowing for the assessment of higher order thinking and different levels of cognitive demand.