Showing 18 of 455 results
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UMS host successful CMO breakfast
Uganda Marketers Society prepare marketers for the boardroom at CMO breakfast
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Release: CIM unveils PM Society alliance
The Pharmaceutical Marketing Society and the Chartered Institute of Marketing Announce Partnership
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What the UK Government spending review means for marketers
This week, the UK Government unveiled its spending review, announcing increased funding for public services and several key infrastructure projects.
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Do influencers still hold influence?
Influencer marketing has been around in the digital space for well over two decades now. From the early days of online blogs and YouTube channels to the creator landscape we know of today, influencers have shaped consumer buying habits and the way brands connect with their audiences. But with the digital world constantly changing, do influencers still hold influence in 2025?
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Ghana's SMEs are disrupting traditional marketing
Small and medium enterprises form the backbone of Ghana’s economy, contributing 70% of GDP and employing 85% of the workforce. The Ghana Statistical Services estimate that there are 1.2 million SME’s in the formal and informal sector in the country. In this competitive landscape where differentiation is critical yet resources are constrained, Ghanaian businesses are pioneering innovative marketing approaches tailored to local realities.
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Why marketing’s boardroom absence is bad for business
In a recent podcast episode, we discussed the challenging landscape that CMOs face, often leading to short tenure and marketing being relegated to a tactical position. But as this article by CIM Fellow Matt Thompson explores, many of these issues not only impact the CMO but the entire organisation’s perception of marketing. The stark reality of marketing's boardroom representation raises many questions, chief among which should be, isn’t it about time marketing reclaimed its strategic position?
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What is ethical marketing? Your guide to building consumer trust
Consumers are paying more attention to the impact of their choices (and to the actions of the companies they support). They're not just looking for clever campaigns and catchy slogans; they want to see brands that stay true to their values.
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Marketers in the world's new financial nexus pause (briefly) for thought
The UAE Financial Marketing Leaders’ Summit, a rare meeting of senior financial marketers took place in Dubai on the 29th of April.
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Member Exclusive: Government apprenticeship reforms open new doors for young talent
The UK Government announced this week a significant overhaul of the national apprenticeship system, placing a renewed focus on young people and entry-level opportunities.
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International Day of Marketing: Why it’s time to #CelebrateMarketing
It’s a day to appreciate the role marketing plays in our world, driving business growth, and connecting people with the things they care about the most.
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Webinar recap: Neuromarketing and the science of desire
In our recent member exclusive webinar, leading expert Katie Hart took us on a journey into the world of neuromarketing.
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Is AI reshaping cultural narratives and brand storytelling?
Generative AI is revolutionising storytelling by transitioning from an analytical tool to a creative collaborator, generating culturally resonant and personalised narratives.
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Turning professional
In the latest issue of Catalyst, experts at our roundtable discussed how marketers can adopt a new framework for professionalism.
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It's a marathon, not a sprint
Beyond the finish line, the Boston and London Marathons in April present significant opportunities for marketers. The CIM team examines the evolving landscape of sponsorship, the increasing importance of sustainability, and innovative approaches to engaging the vast crowds they attract.
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Bringing brands to life through storytelling: Expert answers to your top questions
In a recent CIM member webinar, Alan Barker shared strategies for creating emotional bonds and lasting loyalty.
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Sri Lanka’s digital leap: A nation on the brink of digital transformation
Sri Lanka is on the brink of a digital transformation, and at a recent CXO Forum in Colombo, industry leaders identified the Digital Economy as the country's primary opportunity for business growth.
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Accelerating your marketing career: How to take control of your progression
Building a successful marketing career isn’t just about landing a job - it’s about maintaining a curious mindset, putting yourself out there, and creating your own opportunities. Whether you’re in your first role, or you’re ready to take the next step, there are plenty of ways you can take control of your own progression and start building the career you want.
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Back to the future: the role of nostalgia in marketing
Nostalgia has been a rising trend for some time now, and it certainly looks like it is here to stay. With advertising featuring a parade of iconic faces, classic references and music hits from yesteryear, consumers are loving the trip down memory lane.