Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
Google Analytics is becoming one of the marketers’ key tools in data driven marketing. This course is designed to go beyond the day to day reporting and aims to build a powerful set of skills around customer insights through Google Analytics and Universal Analytics. It follows on from our Google Analytics introductory course or your own broad experience of Google Analytics web measurement.
This course is aimed at analysts and analytical marketing people who put their website at the heart of their business. You will be looking for a greater understanding of how to ensure your tracking is set up correctly and it will help you to set up advanced reports and concepts for brand awareness, e-commerce and lead generation.
You will already be confidently using Google Analytics on a regular (weekly at least) basis for reporting and analysis or you will have attended our introductory Google Analytics course. To get the full benefit of the course, Administrator access to your Google Analytics account is preferred to fully participate in the course.
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Graham Hansell has over 18 years’ experience in digital marketing, originally working for the UK's first web directory and then as founder and owner of the UK's first website optimisation company. Graham is very experienced in planning and executing everything from short burst web campaigns through to large global digital marketing programmes. He excels in delivering his wide experience to delegates within an easy to understand framework and using practical real world examples.
Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.