Google Analytics is becoming one of the marketers’ key tools in data driven marketing. This course is designed to go beyond the day to day reporting and aims to build a powerful set of skills around customer insights through Google Analytics and Universal Analytics. It follows on from our Google Analytics introductory course or your own broad experience of Google Analytics web measurement.
Who should attend?
This course is aimed at analysts and analytical marketing people who put their website at the heart of their business. You will be looking for a greater understanding of how to ensure your tracking is set up correctly and it will help you to set up advanced reports and concepts for brand awareness, e-commerce and lead generation.
You will already be confidently using Google Analytics on a regular (weekly at least) basis for reporting and analysis or you will have attended our introductory Google Analytics course. To get the full benefit of the course, Administrator access to your Google Analytics account is preferred to fully participate in the course.