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Overview

Advanced Must Know Law for Marketers is ALL about the practical application of the law as it affects marketers and sales professionals in the delivery of their marketing strategy. Designed as a ‘marketing course’, not a ‘legal course’, we bring the subject to life building your knowledge and technical skills of the laws and regulations that shape marketing in the 21st century.

Who should attend?

This course has been developed for marketing professionals, business owners and managers. It is designed for delegates with the responsibility to commission, design and/or manage their organisation’s marketing strategy and budgets.

Learning outcomes

  • How to commission, develop and deliver compliant marketing campaigns; whether prospecting, lead generating, nurturing, profiling or selling, be confident your actions will not land you in ‘hot water’.
  • Key marketing skills we will build:
    • Contract law.
    • Intellectual property including copyright.
    • Trademarks and ‘passing-off’.
    • Marketing communications.
    • Comparative advertising.
    • GDPR and ePrivacy laws.
    • Social media and user generated copy.
    • Unfair commercial practices and consumer rights.
    • Competitions, prize draws.
    • ASA CAP Code.
  • Understand the role of the Regulators, including the ASA and the Information Commissioner, learn what do they do, what powers they have and how to keep on the right side of them.

Pricing

Residential: £1,250
Non-Residential: £1,160
Member Residential: £1,125
Member Non-Residential: £1,044
* Prices shown are exclusive of VAT. Prices include tuition, course materials and full board accommodation on residential courses.

Course Dates

Start Date End Date Location
10 Jan 2018 11 Jan 2018 Moor Hall
10 Apr 2018 11 Apr 2018 London
12 Jul 2018 13 Jul 2018 Moor Hall
09 Oct 2018 10 Oct 2018 London

Course Director

Duncan Smith

Duncan Smith is the principal trainer for specialist consultancy iCompli® Ltd. who have trained and advised clients on information law and privacy issues since 2004. Combining a unique skillset of business process, marketing, information law and privacy laws enables Duncan to identify, understand AND solve many of today’s privacy challenges. 'Marketing and the law delivered as never before.

The CIM Experience

  • Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
  • Quality delivery -  Trainers are assessed annually on the quality of their delivery and delegate engagement.
  • Practical training methods - Theory and practical based training to take back to the office.
  • Small class sizes - No more than 15 people to ensure you get the most from our trainers.
  • Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
  • 3 learning levels - Introductory, Advanced and Masterclass.

Enquire

Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.