A highly enjoyable and insightful introductory workshop for anyone who wants to write compelling and newsworthy press releases or engaging employee newsletters. Very hands-on course with practical exercises and opportunities to write and learn from peer and tutor feedback. You will learn new techniques that ensure you produce right first time copy, saving you time and making you more influential.

Who should attend?

Ideal for up and coming marketing professionals whose responsibilities include PR writing and internal communications. Typical delegates are marketing executives and managers. The course is tactical and operational but with a strategic backdrop so that delegates understand the ‘why’ as well as the ‘how’. No prior knowledge is necessary.

Learning outcomes

  • The six fundamentals of all good writing.
  • Gaining a deeper insight into your audience(s).
  • Why companies need PR.
  • What journalists expect from press releases.
  • Identifying newsworthy stories.
  • Planning and writing persuasive press releases.
  • Top tips for newsletter contents.
  • How to do great interviews that provide powerful stories.

Course Dates

Start Date End Date Location
27 Sep 2018 27 Sep 2018 London
28 Nov 2018 28 Nov 2018 London
05 Mar 2019 05 Mar 2019 London
04 Jun 2019 04 Jun 2019 London

Course Director

David Hare

David is an author, blogger, executive coach and trainer. He created his own company in 2004 after a ten-year career in marketing, most recently as global PR director for €4.5bn multinational TNT Express. His portfolio of corporate communications work includes Marston’s, GE, ABB, DPD and Barclays. David started his career as an academic, teaching at St. Andrews University, the Sorbonne and the OU. He delivers two courses for CIM – Essential Presentation Skills and How to Write Successful Newsletters and Press Releases. His first book, The Buddha in Me, the Buddha in You – a handbook for happiness was released on 4 Feb 2016 by Penguin Random House (Rider Books).


Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.