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Overview

A highly enjoyable and insightful introductory workshop for anyone who wants to write compelling and newsworthy press releases or engaging employee newsletters. Very hands-on course with practical exercises and opportunities to write and learn from peer and tutor feedback. You will learn new techniques that ensure you produce right first time copy, saving you time and making you more influential.

Who should attend?

Ideal for up and coming marketing professionals whose responsibilities include PR writing and internal communications. Typical delegates are marketing executives and managers. The course is tactical and operational but with a strategic backdrop so that delegates understand the ‘why’ as well as the ‘how’. No prior knowledge is necessary.

Learning outcomes

  • The six fundamentals of all good writing.
  • Gaining a deeper insight into your audience(s).
  • Why companies need PR.
  • What journalists expect from press releases.
  • Identifying newsworthy stories.
  • Planning and writing persuasive press releases.
  • Top tips for newsletter contents.
  • How to do great interviews that provide powerful stories.

Pricing

Non-Residential: £595
Member Non-Residential: £536
* Prices shown are exclusive of VAT. Prices include tuition, course materials and full board accommodation on residential courses.

Course Dates

Start Date End Date Location
28 Nov 2017 28 Nov 2017 London
23 Mar 2018 23 Mar 2018 London
24 Jul 2018 24 Jul 2018 London
21 Nov 2018 21 Nov 2018 London

Course Director

David Hare

David is an author, blogger, executive coach and trainer. He created his own company in 2004 after a ten-year career in marketing, most recently as global PR director for €4.5bn multinational TNT Express. His portfolio of corporate communications work includes Marston’s, GE, ABB, DPD and Barclays. David started his career as an academic, teaching at St. Andrews University, the Sorbonne and the OU. He delivers two courses for CIM – Essential Presentation Skills and How to Write Successful Newsletters and Press Releases. His first book, The Buddha in Me, the Buddha in You – a handbook for happiness was released on 4 Feb 2016 by Penguin Random House (Rider Books).

The CIM Experience

  • Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
  • Quality delivery -  Trainers are assessed annually on the quality of their delivery and delegate engagement.
  • Practical training methods - Theory and practical based training to take back to the office.
  • Small class sizes - No more than 15 people to ensure you get the most from our trainers.
  • Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
  • 3 learning levels - Introductory, Advanced and Masterclass.

Enquire

Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.