Planning, building and applying the brand to meet both existing and emerging customer needs and wants is an essential marketing skill in today’s competitive and commoditised market. This course will examine best practice in brand management and provide complete understanding around how applying the brand’s equity, together with robust brand and customer insight planning unlocks effective marketing and competitive edge.
Suitable for managers looking to progress or develop their skills in brand management. Brand managers and assistant brand managers in consumer goods markets and managers with responsibility for product or service based brands – including business markets will all benefit. Course content is appropriate to both consumer and business markets with appropriate case studies used dependent on the group.
|Start Date||End Date||Location|
|16 Oct 2018||17 Oct 2018||London|
|04 Feb 2019||05 Feb 2019||London|
|05 Jun 2019||06 Jun 2019||Moor Hall|
Vanessa Moon’s experience in marketing and brand stretches over 18 years. She is a highly experienced international trainer and consultant having worked with a host of leading fmcg, retail and financial service brands. She is consistently recognised as engaging and inspiring - with the knack of simplifying training tools and templates in ways that make them relevant and easy to implement for the business.
Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.