This course is for people who have not used the social channels extensively, but want to start using them or improve how they use them. We do this through a mix of seminar and practical case exercises. This course focuses on how to use the core channels more effectively. It is not designed as a follow on to Implementing Social Media Campaigns.

Who should attend?

For marketers who need to know more about social media, so they can assess its relevance, plan an approach or implement social media. Individuals who have limited experience of social media marketing and are looking to fast-track their knowledge and skills.

Learning outcomes

  • Social media trends and implications for marketers
  • Social media usage statistics and trends
  • Steps for building a simple social media plan
  • The 4 stages of customer engagement
  • Channels to be used for acquiring new customers – influencing influencers and social ads
  • Channels to build participation and engagement – blogging, YouTube, Facebook, Twitter, LinkedIn, Instagram
  • Learn about tools that measure success and monitor social media mentions


Non-Residential: £595
Member Non-Residential: £536
* Prices shown are exclusive of VAT. Prices include tuition, course materials and full board accommodation on residential courses.

Course Dates

Start Date End Date Location
07 Feb 2018 07 Feb 2018 London
14 Mar 2018 14 Mar 2018 Manchester
09 Apr 2018 09 Apr 2018 London
16 May 2018 16 May 2018 Edinburgh
14 Jun 2018 14 Jun 2018 London
09 Jul 2018 09 Jul 2018 London
29 Aug 2018 29 Aug 2018 London
08 Oct 2018 08 Oct 2018 London
13 Nov 2018 13 Nov 2018 Birmingham
12 Dec 2018 12 Dec 2018 London

The CIM Experience

  • Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
  • Quality delivery -  Trainers are assessed annually on the quality of their delivery and delegate engagement.
  • Practical training methods - Theory and practical based training to take back to the office.
  • Small class sizes - No more than 15 people to ensure you get the most from our trainers.
  • Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
  • 3 learning levels - Introductory, Advanced and Masterclass.


Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.