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Do you want to supercharge your B2B sales and marketing performance with empowered teams, faster results, and higher revenues? This interactive two-day workshop gives you the tools, know-how and processes to deploy social media strategically and effectively and create a social selling strategy. Working collaboratively with marketing, it will enable sales teams, business leaders, and marketing professionals to build uniquely personal long-term networking opportunities and turn them into leads and sales.

We will show you how to synergise your personal brand with your business goals and build a B2B social selling strategy that delivers results. By using an integrated sales and marketing approach the methodology applies, whatever the size of your organisation.

Who should attend?

This course is designed for sales and business development professionals, marketers, and business owners working in B2B who want to embed a social selling culture into their organisation. If you are looking to drive long-term growth in leads and sales through personal branding and social selling this is the ideal course for you.

Learning outcomes

  • Use the B2B social selling framework to create an achievable strategy
  • Deliver, measure, and optimise leads and sales from social media
  • Understand your networked audience and their motivations
  • Build a personal brand that works in synergy with your business
  • Create and curate content to attract attention and gain trust
  • Work with B2B social media influencers
  • Transform your business to a social selling culture
  • Integrate social selling channels such as LinkedIn, Facebook and Instagram with other sales and marketing channels
  • Select the right tools for CRM and automation

Course Dates

Start Date Duration Location
20 Feb 2024 2d Virtual
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13 May 2024 2d Virtual
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Course Director

Julie Atherton

Julie Atherton is the founder of the social media transformation advisory and marketing consultancy Small Wonder. A business leader, public speaker, consultant, and strategist she specialises in advising organisations (B2B, B2C, and 3rd sector) on embedding social media in their strategic development and growth. Her social media strategy books and training courses are built on 30 years’ experience gained advising and training global brands, small independents and innovative start-ups including Deloitte Digital, Mott MacDonald, Nissan, Axa Group, St John Ambulance, Send Me A Sample, Smart Viz, and Emerge Digital. Julie’s social media books B2B Social Selling Strategy and Social Media Strategy are available on Amazon.


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