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Marketers persuade consumers to purchase goods or services when they might not otherwise have done so. If consumers are misled anywhere along on this journey, we run the very real risk of breaching legislation and exposing ourselves and your organisation to fines, prosecution, and loss of brand reputation.

Getting consumer sales and marketing ‘right’, is not easy. For organisations that don’t have specialised legal counsel ‘on tap’, the burden of ensuring your marketing and sales campaigns are compliant often falls to an under-resourced marketing, sales, or web team.

This one-day course will ‘walk you through’ the core consumer marketing legal requirements, explain the law in clear, non-jargon terms, and show you how to build compliance into your consumer marketing programmes.

Who should attend?

Marketing Managers, Sales Managers and those responsible for consumer sales and marketing campaigns, online sales, ecommerce strategies, and pricing strategies. Also suitable for SME business owners who wish to understand how to build an end-to-end compliant consumer marketing programmes.

Learning outcomes

  • How to deliver successful, lawful, profitable, and ethical consumer marketing programmes
  • In-depth understanding of the core legislation and common law considerations:
    • Contract Law and delivering on marketing’s promises
    • Consumer Protection from Unfair Trading Regulations (CPUT)
    • Consumer Rights Act (CRA), What you sell, where you sell and how you sell
    • The Consumer Contracts (Information, Cancellation and Additional Charges) Regulations (CCRs) including distance selling requirements
    • Digital Markets, Competition and Consumer Bill (DMCC Bill) and how it might impact your marketing strategy
  • Working with regulatory guidance we will show you how to develop a pricing strategy that keeps you compliant (Chartered Trading Standards Institute (CTSI) and Pricing Practices Guidance (PPG)
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  • How laws and codes of practice work together, including the Advertising Standards Authority (ASA), and the broadcast and non-broadcast CAP Code

Course Dates

Start Date Duration Location
13 Mar 2024 1d Virtual
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26 Jun 2024 1d Virtual
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Course Director

Duncan Smith

Duncan is a director and principal trainer for specialist consultancy iCompli Ltd. who have trained and advised clients on compliance strategies since 2004. A qualified privacy professional, certified in European and UK privacy law (CIPP/E), Duncan has helped SMEs and Global multi nationals (Allianz, Unilever, Interflora, Mars Drinks) solve their legal and privacy challenges. ‘Compliance in your language’ is at the heart of Duncan’s approach to training and consultancy.

Virtual delivery

Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.

Do you have a question?

If you have a question about this course then please use the form below, use the web chat facility on the right of this page, or speak to one of our Learning Advisors at +44 (0)1628 427360.


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