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  • Virtual

    Overview

    This course is ideal for marketing professionals whose responsibilities include PR writing and internal communications. Featuring a series of enjoyable and enlightening hands-on exercises, delegates discover how to produce compelling copy that helps promote and protect your reputation. We look at how press releases add value within the wider PR strategy, learn how to think like a journalist and identify the five key elements of a newsworthy story. Delegates learn how to write press releases that persuade without being too salesy. You’ll also learn how to create engaging employee communications that motivate people to take action. The course has lots of exercises for you to discover best practice, plus techniques that ensure you produce right first-time copy, saving you valuable time and making you more persuasive and influential.

    Who should attend?

    Typical delegates are in-house marketing executives and managers. The course is tactical and operational but with a strategic backdrop so that delegates understand the ‘why’ as well as the ‘how’. No prior knowledge is necessary.

    Learning outcomes

    • The six fundamentals of all good writing.
    • Gaining a deeper insight into what motivates your audience(s).
    • Why companies need PR.
    • What journalists expect from press releases.
    • Identifying newsworthy stories.
    • Planning and writing persuasive press releases.
    • Top tips for engaging employee communications.
    • How to do great interviews that provide powerful stories.

    Testimonials

    “This course exceeded my expectations. David was a wealth of knowledge, engaging, took the time to get to know us and the course information was excellent. I will put into practice everything I've learnt today.”

    Emma Otten Marketing and Communications Officer ASCERT

    “Brilliant, David Hare delivered a fantastic course that was engaging, informative and enjoyable. I will take all that I've learnt into my role going forward."

    Danny Walker Marketing and Communication Officer Care Partnership

    “David was fantastic. He really seemed to care about why we were there and making sure our learning goals were met."

    Rebecca Hart Marketing & Communications Executive Leumi UK

    Course Dates

    Start Date Duration Location
    08 Aug 2024 1d Virtual
     
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    09 Oct 2024 1d Virtual
     
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    Ends August 15 T&Cs.

    Course Director

    David Hare

    David is a published author, executive coach and trainer. He created his own consultancy after a ten-year career in marketing, most recently as global PR director for €4.5bn multinational TNT Express. His portfolio of PR copywriting work includes DPD, Holland & Barrett, Veolia, Marston’s, GE, ABB and Barclays. David started his career as an academic, teaching at St. Andrews University, the Sorbonne and the OU. His first personal development book, The Buddha in Me, the Buddha in You – a handbook for happiness was published in February 2016 by Penguin Random House and a year later by Flammarion in France.

    Do you have a question?

    If you have a question about this course then please use the form below, use the web chat facility on the right of this page, or speak to one of our Learning Advisors at +44 (0)1628 427360.

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