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    Overview

    Book an hour with CIM copywriting expert Phil Woodford and pick up tips that will help you overcome some of your day-to-day writing challenges. Phil has a wealth of experience as a freelance writer, working across a range of different media in both B2C and B2B. With this new one-to-one training format, you can benefit from his practical tips and focus on what matters most to you - whether that’s reinforcing fundamental principles, exploring more advanced techniques or reflecting on specific pieces of copy you’ve written.

    The agenda for the hour-long session is largely in your hands. Perhaps you’re worried you’re missing a trick with your email campaigns? Maybe you want to sharpen up the copy in your ads and social posts? You will be invited to upload some samples for our course director to review and he’ll then open up a discussion with you on the Zoom session.

    If you simply want to use the hour to ask questions on particular aspects of copywriting technique or discuss the best input for a copywriting brief, that’s absolutely fine. Sign up for a session online and set the agenda yourself.

    Who should attend?

    These sessions are open to anyone working within marketing, advertising, communications and design. You may have attended a one-day copywriting course with CIM and now want to go into greater depth on a particular topic or apply the learning back to your specific workplace. There is no requirement to have done any previous training though.

    Learning outcomes

    • Get a clearer focus on issues that are particular interest to you
    • Pick up practical tips on real-world copy you supply for review
    • Receive constructive commentary on technique
    • Apply principles back to your own unique market or working environment
    • Find answers to questions that are harder to ask in group sessions

    This is a one-hour, one-to-one session delivered over Zoom.

    Course Dates

    Start Date Duration Type
    29 Oct 2024 09:30-10:30 Short
     
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    29 Oct 2024 10:45-11:45 Short
     
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    29 Oct 2024 12:00-13:00 Short
     
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    15% off courses

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    Ends August 15 T&Cs.

    Course Director

    Phil Woodford

    Phil Woodford is a former advertising creative director, who works as a freelance copywriter, trainer and lecturer, helping organisations to improve their communications and enhance their creativity. He is a member of the judging panel for the 2023 CIM Global Marketing Excellence Awards. Phil holds a Master’s degree in Occupational and Business Psychology and takes a particular interest in the way the values of organisations are communicated through words. He lectures for the private French university network OMNES Education and has previously taught for University of the Arts London, University of Westminster and Birkbeck College. Each week, Phil co-hosts a weekly news review show on Colourful Radio, broadcast from the Africa Centre in London.

    Do you have a question?

    If you have a question about this course then please use the form below, use the web chat facility on the right of this page, or speak to one of our Learning Advisors at +44 (0)1628 427360.

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