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| Online Price: | £349.00 |
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| Member Online Price: | Log in for prices |
Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
Need some help making your choice? We have a dedicated team available to assist you. They’ll make sure you find the right course to support you in achieving your goals. Call us on +44 (0)1628 427360.
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Overview
Copywriting is one of the most fundamental marketing skills. Most forms of communication require headlines, body copy and call to actions to help potential customers find, assess and purchase products and services.
Good copywriters do more than extol the virtues of the products and services they write about; they are able to show how the product or service will be of benefit to the target audience.
Thinking like a copywriter involves being able to see things from a customer perspective, and subsequently working out how to capture their attention, develop preference and shorten the pathway to purchase.
This online, on-demand course will help you develop the core skills that will improve the quality and speed of your copywriting, showing you how to:
- Develop an effective copywriting process
- Identify and define value propositions
- Use copy to create a distinctive brand voice
- Write copy that connects with audiences
- Write copy that drives action
This flexible course is built around 6 hours of online study across three modules. To help you apply insights and top tips directly to your own work, you’ll have access to the content for twelve months.
Login details will be sent by email within 24 hours of booking. Where bookings are made outside of office hours, login details will be sent the next working day.
For the best experience, we recommend using Google Chrome or Apple Safari when using a mobile device. Please get in touch if you have any questions about technical requirements.
Who should attend?
This course is for anybody who wants to develop the core copywriting skills. No previous knowledge or experience is required.
Learning outcomes
Thinking like a copywriter
- How to write effective copy
- How to generate copy
- Refining your copy
Planning your copy
- How to develop a customer persona
- How to write a value proposition
- How to create your brand voice
Structuring your copy
- How to use structural formulas
- How to write headlines
- The power of storytelling
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