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Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
Need some help making your choice? We have a dedicated team available to assist you. They’ll make sure you find the right course to support you in achieving your goals. Call us on +44 (0)1628 427360.
Copywriting is one of the most fundamental marketing skills. Most forms of communication require headlines, body copy and call to actions to help potential customers find, assess and purchase products and services.
Good copywriters do more than extol the virtues of the products and services they write about; they are able to show how the product or service will be of benefit to the target audience.
Thinking like a copywriter involves being able to see things from a customer perspective, and subsequently working out how to capture their attention, develop preference and shorten the pathway to purchase.
This online, on-demand course will help you develop the core skills that will improve the quality and speed of your copywriting, showing you how to:
This flexible course is built around 6 hours of online study across three modules. To help you apply insights and top tips directly to your own work, you’ll have access to the content for twelve months.
Login details will be sent by email within 24 hours of booking. Where bookings are made outside of office hours, login details will be sent the next working day.
For the best experience, we recommend using Google Chrome or Apple Safari when using a mobile device. Please get in touch if you have any questions about technical requirements.
This course is for anybody who wants to develop the core copywriting skills. No previous knowledge or experience is required.
Thinking like a copywriter
Planning your copy
Structuring your copy
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