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Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
Need some help making your choice? We have a dedicated team available to assist you. They’ll make sure you find the right course to support you in achieving your goals. Call us on +44 (0)1628 427360.
The creative brief is perhaps the most important document shared by agency and client. Clarity is all. Output depends on input. Increasing competition and homogeneity means that more than ever briefs must be distinctive and insightful.
Especially at a time when working practices are changing radically, how can we create a brief which everyone is happy with and which minimises the chance for confusion, argument, friction and time-wasting especially when work is presented and judged afterwards. Because often different ‘sides’ speak different languages, want different things, have different priorities. This session will help you speak that same language and reinforce the communication and relationship you have with your agencies. You will learn how to write briefs that are clear and concise, insightful and inspiring.
Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.
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