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Recharge your imagination.

This stimulating and enjoyable workshop puts the ‘creative’ back into copywriting. Discover new ways to bring your value propositions to life. Develop your ideas into copy that you can take back to work. Have fun. All you need is a laptop and an open mind.

Who should attend?

  • Copywriters who are ready to try something new
  • Copywriters or senior marketers looking for fresh perspectives on their work
  • Anyone who wants to re-ignite their passion for writing great copy

Learning outcomes

  • Tap the sources of your imagination
  • Find new ways to respond to a brief
  • Discover the power of vivid description and storytelling
  • Develop editing and rewriting as a core creative activity
  • Support your creative development with new resources


Course Dates

Start Date Duration Location
27 Mar 2024 1d Virtual
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Course Director

Alan Barker

Alan has over 25 years’ experience as a copywriter, trainer and coach. In an earlier career, Alan was an actor, and he remains obsessed with the magic that conjures words to perform. As well as running the Copywriting Masterclass, Alan has produced two CIM webinars: Mastering the Craft of Copywriting and Influence Audiences through Influential Copy. He has worked on every continent except – so far – Australia and Antarctica. His clients include UK Finance, ICAEW, the London Assembly, the British Science Association, the National Gallery, the British Museum, the International Criminal Court (in The Hague) and the Korean National Diplomatic Academy. Alan has written almost thirty books and ebooks, including Improve Your Communication Skills, How to Solve Almost Any Problem and Creativity at Work.


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