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Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
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In this interactive masterclass, you’ll work with a highly experienced copywriter and trainer to create and critique copy for the online environment. As well as discussing best practice for search engine optimisation, including your use of keywords and tags, you will be encouraged to explore the world of online storytelling and different ways of making your digital copy eye-catching, memorable and persuasive.
During the two days, there will be the opportunity to work collaboratively on practical exercises for both B2C and B2B audiences, creating display ads, web copy, blogs and emails.
Built around a hypothetical case study, the course allows you to experiment with your writing, build on your existing experience and come away with a record of the group’s work over the two days. At the culmination of the course, you will also have an opportunity to discuss future trends in digital copywriting and the way in which the copywriter’s role may change in years to come.
This course is designed for marketing and communications professionals who already have experience or training in digital copywriting. We welcome people who are focused on digital platforms specifically and keen to enhance and hone their skills through discussion, experimentation and practical exercises.
Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.
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