As more customers switch to purchasing online the strongest businesses are thriving by developing a digital advantage over their competitors. It is important to understand the metrics of your digital marketing channels to identify new ways to optimise campaigns. This practical course will show you how to look at and measure digital channel performance; understand channel and cross-channel attribution and factor for the effect of offline activities on digital marketing results.
This course is designed for marketers who understand the critical importance of measuring and evaluating and want to invest in developing a more structured metrics and analytics framework.
Who should attend?
Marketers who are currently using digital channels and have responsibility for delivering marketing campaigns/activities, who need to demonstrate ROI and deliver continuous improvement across digital marketing channels.