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Overview

This two day course looks at the many options available to organisations to “go live,” and demonstrate what can be achieved. The programme looks at a strategic approach to event marketing, and also covers the brave new world of virtual and hybrid events.

Who should attend?

This course is for marketers who are tasked with organising any activities in which their companies are 'going live'. Whether these are internal meetings through to large scale international events, this course will hugely benefit anyone with responsibility for implementing and delivering results through events. Experience in organising events is a must to make the most of this programme.

Learning outcomes

  • Create a business case and strategy for using events.
  • Improve the quality and reduce the cost of event organising.
  • Learn about new areas of meeting design and event technology.
  • Understand legal issues affecting events.
  • Develop techniques for internal management.
  • Increase delegate attendance.
  • Understand and use event technology.
  • Negotiate contracts.
  • Deliver memorable events.
  • Explore new methodologies for evaluating events effectively.

Course Dates

Start Date Days Location
04 Dec 2019 2 London
 
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10 Mar 2020 2 London
 
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23 Jun 2020 2 London
 
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Course Director

Richard John

A highly qualified, experienced, creative and innovative business, training, management and marketing consultant with over 20 years’ experience in a variety of major international organisations; Richard is currently MD of a successful business consultancy.

Enquire

To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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