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Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
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As the importance of genuine and transformational actions on the environmental crisis is increasingly seen as critical, the role of marketing in engaging consumers on this topic comes under more scrutiny. Authenticity and transparency in sustainability communications is imperative in the field of marketing however greenwashing has increasingly been an issue for the sector. Greenwashing carries significant consequences, including reputational damage, erosion of consumer trust, and now legal implications as regulatory bodies tighten their scrutiny over deceptive marketing practices.
This one-day course is designed to equip marketers with the knowledge and skills necessary to navigate the challenges posed by greenwashing practices and comply with emerging anti-greenwashing regulations. The course goes beyond mere compliance, aiming to empower you to communicate sustainability in a manner that is both credible and impactful.
This course is designed for marketers who are committed to navigating the challenges of sustainability communication and greenwashing risks. Whether you are responsible for developing marketing campaigns, managing brand reputation, or communicating the progress of your sustainability initiatives within your organisation, this course will provide you with the knowledge and tools needed to communicate sustainability effectively and avoid the pitfalls of greenwashing. By attending this course, you will enhance your ability to steer clear of greenwashing, ensuring that your marketing efforts align with genuine sustainability principles.
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