International Marketing Strategy

Overview

You may be already established in foreign markets or you may be about to expand internationally; this course will help you gain a better understanding of international markets and provide with the latest approaches and frameworks in international marketing strategy.  We will show you how to assess international markets, look at different market entry strategies and learn about international channel management and marketing.  You will also hear about international competition analysis, and how to position for your company and products for international markets.  Throughout the course will be provided with new tips and guidance, and practical frameworks.

Who should attend?

This course will be beneficial for companies of all sizes, who are either in the process or considering expanding operations abroad.  It will also benefit companies who have some experience in operating internationally but want to enhance and update their international marketing capabilities and skills.

Learning outcomes

• How to develop your International Marketing Strategy and export plan
• Conduct an organisational self-assessment relating to marketing internationally
• Understand International Market environment analysis
• Assess the attractiveness of markets from both a business and a marketing perspective
• Learning about international market segmentation
• How to conduct an international competitive analysis also leveraging key techniques and technologies
• How to identify unique and sustainable competitive advantages for going international
• How to position your company and products for international markets
• Learn about market entry strategies and new ways to enter markets
• Key considerations and frameworks for international channel marketing
• Key techniques, tools and reference sources  
• Create an export plan and international marketing plan