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You may be already established in foreign markets or you may be about to expand internationally; this course will help you gain a better understanding of international markets and provide with the latest approaches and frameworks in international marketing strategy.  We will show you how to assess international markets, look at different market entry strategies and learn about international channel management and marketing.  You will also hear about international competition analysis, and how to position for your company and products for international markets.  Throughout the course will be provided with new tips and guidance, and practical frameworks.

Who should attend?

This course will be beneficial for companies of all sizes, who are either in the process or considering expanding operations abroad.  It will also benefit companies who have some experience in operating internationally but want to enhance and update their international marketing capabilities and skills.

Learning outcomes

  • How to develop your International Marketing Strategy and export plan
  • Conduct an organisational self-assessment relating to marketing internationally
  • Understand International Market environment analysis
  • Assess the attractiveness of markets from both a business and a marketing perspective
  • Learning about international market segmentation
  • How to conduct an international competitive analysis also leveraging key techniques and technologies
  • How to identify unique and sustainable competitive advantages for going international
  • How to position your company and products for international markets
  • Learn about market entry strategies and new ways to enter markets
  • Key considerations and frameworks for international channel marketing
  • Key techniques, tools and reference sources  
  • Create an export plan and international marketing plan

Course Dates

Start Date Duration Location
27 Feb 2024 1d Virtual
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21 May 2024 1d Virtual
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Course Director

Simon Hall

A Senior Marketing Director with around 30 years’ experience in B2C and B2B marketing. Has held a number of senior roles including more recently UK CMO at Dell for 5 years; other roles held were EMEA Marketing Lead at Microsoft, EMEA BU Unit Director at Acer as well as senior roles at Toshiba, Dell, and Philips. Simon has over 2 decades of experience in B2B digital marketing and has been working with hundreds of organisations in creating and rolling out B2B digital marketing strategies and initiatives. He is also author of the books ‘Innovative B2B Marketing’ and ‘B2B Digital Marketing strategy’.

Virtual delivery

Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.


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