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Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
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The Marketing Change Management course is designed to equip marketing leaders with the skills and knowledge necessary to navigate the challenges of a rapidly evolving business landscape. By attending this course, you will gain insights into the impact of digital technologies, shifting market conditions, and changing customer behaviours on the marketing function. You will learn how to effectively drive organisational change and tackle complex issues such as AI, sustainability, hybrid work practices, and economic challenges. This course empowers you to lead marketing change successfully, foster a culture of change within your organization, and implement effective strategies that drive transformative outcomes in today's dynamic business environment:
This course is designed for marketing leaders who recognise the critical role of marketing change in achieving organisational success. Participants may be seeking support and ideas to navigate marketing change within their teams and functions. They may also aim to lead and champion customer-centric marketing within broader organisational transformations. This course provides valuable guidance for managing marketing change, driving successful transformations, and optimising corporate capabilities.
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