Online and virtual delivery courses are now available.
To speak to one of our Learning Advisors call us on +44 (0)1628 427360 or email training@cim.co.uk
Virtual course

Overview

This workshop is ALL about today’s practical application of the law as it affects marketers in the delivery of their marketing strategy. Designed as a ‘marketing course’, not a ‘legal course’, we bring the subject to life building your knowledge and technical skills of the laws and regulations that shape marketing. We will cover how to commission, develop and deliver compliant marketing and digital marketing campaigns; whether prospecting, lead generating, nurturing, profiling or selling – you  can be confident that your actions will not land you in ‘hot water’. 

Who should attend?

This course has been developed for marketing professionals, business owners and managers. It is designed for delegates with the responsibility to commission, design and/or manage their organisation’s marketing strategy, implementation and budgets.

Learning outcomes

  • Contract law as part of marketing communications
  • Intellectual property including copyright
  • Trademarks and ‘passing-off’
  • Comparative advertising
  • GDPR, ePrivacy laws, cookies and programmatic marketing
  • Social media, user generated copy and ‘influencer marketing’
  • Unfair commercial practices and consumer rights
  • Competitions, prize draws and lotteries
  • ASA CAP and BCAP Codes
  • Understand the role of Regulators, including the ASA and the Information Commissioner; learn what do they do, what powers they have and how to keep on the right side of them

Course Dates

Start Date Duration Location
11 Aug 2020 2d Virtual
 
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03 Nov 2020 2d London
 
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Course Director

Duncan Smith

Duncan Smith is the principal trainer for specialist consultancy iCompli Ltd. who have trained and advised clients on information law and privacy issues since 2004. Combining the unique skillset of engaging trainer, marketing professional, and information law and privacy law expert enables Duncan to identify, understand AND solve many of today’s legal and privacy challenges.

Enquire

To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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