Marketing Law

Overview

This workshop is ALL about today’s practical application of the law as it affects marketers in the delivery of their marketing strategy. Designed as a ‘marketing course’, not a ‘legal course’, we bring the subject to life building your knowledge and technical skills of the laws and regulations that shape marketing. We will cover how to commission, develop and deliver compliant marketing and digital marketing campaigns; whether prospecting, lead generating, nurturing, profiling or selling – you  can be confident that your actions will not land you in ‘hot water’. 

Who should attend?

This course has been developed for marketing professionals, business owners and managers. It is designed for delegates with the responsibility to commission, design and/or manage their organisation’s marketing strategy, implementation and budgets.

Learning outcomes

• Contract law as part of marketing communications
• Intellectual property including copyright
• Trademarks and ‘passing-off’
• Comparative advertising
• GDPR, ePrivacy laws, cookies and programmatic marketing
• Social media, user generated copy and ‘influencer marketing’
• Unfair commercial practices and consumer rights
• Competitions, prize draws and lotteries
• ASA CAP and BCAP Codes
• Understand the role of Regulators, including the ASA and the Information Commissioner; learn what do they do, what powers they have and how to keep on the right side of them