Create an effective and actionable Social Media Marketing Plan. You will learn the key steps in developing and implementing your social media strategy: insight generation, defining your key success metrics, creating your social media campaign plan, social media platform integration, creating engaging content, analysis and optimisation.

Who should attend?

The course is for those who are looking to develop a social media marketing plan. It is best suited to individuals who have some experience of social media marketing, so are familiar with key channels like Facebook, Twitter, YouTube, Linked In and blogging.

Learning outcomes

• How to create a social media marketing plan
• How to integrate social media channels and develop a creative theme using customer insight
• Use the social media planning and implementation model to ensure your organisation is set up for social media
• Discuss best practice use of the key social channels
• Understand key developments in social media and how the channels are evolving
• Understand how to use social tools to help you to understand your audience and decide what to post to which customer segments
• How to increase brand engagement on social media platforms
• Learn how to measure success and analyse integrated social media campaigns
• Reputation management and how to deal with a social media incident
• Put learning into practice using a real-life case study

Course Dates

Start Date Days Location
27 Nov 2019 1 London
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13 Feb 2020 1 London
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20 May 2020 1 London
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Course Director

Nick Baggott

Nick Baggott FCIM FIDM has been a CIM Course Director for CRM & Digital for 8 years. He is MD of Navigate Consulting Ltd & works globally with clients like Google, Avon, EY, BP and Vodafone. He was formerly Group Client Service Director at Chemistry, having built the agency from start up to floatation.


To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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