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Overview

This course is for people who have not used the social channels extensively but want to start to use them or improve how they use them, developed through a mix of seminar and practical case exercises. It focuses on how to use the core social channels more effectively.

Who should attend?

Marketers who need to know more about social media, so they can assess its relevance, plan an approach or implement social media. It would also benefit individuals who have limited experience of social media marketing and are looking to fast-track their knowledge and skills.

Learning outcomes

• Social media trends and implications for marketers
• Social media usage statistics and trends
• Steps for building a simple social media plan
• The 4 stages of customer engagement
• Channels to be used for acquiring new customers – influencing influencers and social ads
• Channels to build participation and engagement – blogging, YouTube, Facebook, Twitter, LinkedIn, Instagram
• Learn about tools that measure success and monitor social media mentions

Course Dates

Start Date Days Location
02 Jul 2019 1 London
 
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28 Aug 2019 1 London
 
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01 Oct 2019 1 London
 
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19 Nov 2019 1 Birmingham
 
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04 Dec 2019 1 London
 
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Course Director

Nick Baggott

Nick Baggott FCIM FIDM has been a CIM Course Director for CRM & Digital for 7 years. He is MD of Navigate Consulting Ltd & works globally with clients like Google, Avon, EY, BP and Vodafone. He was formerly Group Client Service Director at Chemistry, having built the agency from start up to floatation.

Enquire

Is this course right for me? To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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