Sponsorship can deliver great results, but can be challenging to select, negotiate, manage and evaluate. This programme seeks to address those issues.

Who should attend?

This course is for marketers and managers who are responsible for buying, selling or managing sponsorship arrangements within their organisation.

Learning outcomes

  • Move away from an ‘us’ and ‘them’ view of sponsorship buyers and sellers.
  • Know precisely who you need to talk to, how and why.
  • Clarify your sponsorship ‘philosophy’ and objectives.
  • Plan and monitor your sponsorship revenue and spending.
  • Formulate and develop the right sponsorship proposition(s) for your needs.
  • Challenge your comfort zone in the quest for creative opportunities.
  • Negotiate effectively with your sponsorship partners.
  • Make time for planning, monitoring and making sure all parties deliver.
  • Utilise project and relationship evaluation tools.
  • Sharpen up your longer-term objectives, targets and strategy.

Course Dates

Start Date Days Location
24 Mar 2020 1 London
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Course Director

Richard John

A highly qualified, experienced, creative and innovative business, training, management and marketing consultant with over 20 years’ experience in a variety of major international organisations; Richard is currently MD of a successful business consultancy.


To speak to one of our Learning Advisors, call us on +44 (0)1628 427360 or complete the form below.

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