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Full board accommodation is only included on residential courses at Moor Hall, Berkshire.
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Strategic marketing planning has never been more critical to business success. However, traditional planning approaches often fail to meet the demands of today's disrupted environment. Understand how you can future proof your marketing strategy and implement at a high-performance level. Explore how the role of brands and their relationship with consumers has changed. Gain practical insights into how marketing planning becomes more central and essential to wider business strategy. Develop your capability to make informed, sustainable marketing decisions at pace and to re-frame the case for marketing investment.
To help you unlock the advantage that high performing organisations gain from a new approach to marketing planning, the CIM have developed this intensive, one-day course, delivered by two leading industry practitioners. We will use real world examples throughout an interactive and engaging day where you experience the advantage of marketing strategies that are future proofed for tomorrow's disrupted environment.
The Macro Market View
This is a course for marketing managers, marketing directors, brand managers, entrepreneurs, consultants and agency directors who wish to rethink their marketing strategy in these extraordinary times.
This course may be run by any of the following Course Directors:-
Our virtual delivery format is designed to deliver engaging and interactive experience using short bursts of content delivery, group breakouts, interactive polls, multimedia case histories and how-to-do workshops.
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