Sustainable Marketing Strategy

Overview

Businesses around the globe are waking up to the importance of aligning their purpose and values with sustainability. A key component to lasting success is ensuring that sustainability is embedded within business strategy – part of strategy, planning, budgeting, resourcing and day to day operations.

Marketers have a significant role to play when it comes to shaping sustainable marketing strategy and communications that aligned with values of customers, telling powerful stories to support behaviour change and driving profits with purpose.

In this 2-day programme, you’ll explore key aspects across the value chain to support developing a sustainable marketing strategy, learning from examples from companies from all over the world who are successfully driving sustainability within their business. You’ll also hear from a range of expert and practitioner perspectives who are championing and leading the way. We will equip you to take the lead in developing a robust sustainable marketing strategy for your organisation and provide you with a robust practical framework and KPIs to accelerate your impact.

Who should attend?

This programme is designed for marketing leaders, business professionals, communication professionals, CMOs, and individuals tasked with leading sustainable marketing practice within an organisation. 

Learning outcomes

• Understand the current sustainability landscape, climate science, collective targets and goals and what this means for businesses and marketing (locally globally)
• Explore the role of purpose and values, what it means to drive purpose with profits – and how to enable a sustainable marketing lens to support strategic direction and decision making
• Reframe and apply key marketing concepts and models through a sustainability lens.
• Explore how to practically engage and align your sustainability strategy and tactics with customers, employees, partners and investors
• Understand the critical role transparent communication plays around sustainability, across brand, product, packaging and education – optimising sustainable practice authentically to engage audiences and potentially change behaviours – internally and externally
• Understand the practicalities of developing a responsible sustainable marketing channel mix – considering alternative advertising platforms, digital campaigns, sustainable events and more
• Develop your Strategic Sustainable Marketing Framework and KPIs