Member Exclusive: The science of customer-centricity Exchange_Lock

Member Exclusive: The science of customer-centricity

  • Broadcast: Thursday 23 June 2022
  • Ian Golding

In recent years, customer experience has grown and evolved into its own profession and has become a vital part of every marketing strategy. Only when brand’s truly listen to what their customers want and pay attention to how they think and feel will they grow and adapt in a continually changing environment.

Whilst it’s not rocket science, there are many aspects of customer experience that take close research and observation to understand. Join us for this member exclusive webinar where CIM course director, Ian Golding, will explore exactly what it takes for a business to be sustainably customer-centric, now and in the future.

Don't miss out on the chance to ask your questions to Ian directly, register and watch live to take part in our Q&A.

Members can watch on demand now to discover:

  • What the future holds for customer experience
  • The skills and proficiencies that are needed for CX professionals
  • How to become a sustainably customer-centric organisation.

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About the Speaker

Ian Golding
Ian Golding Course director and customer experience consultant, CIM

As well as his role as course director with CIM, Ian works as a freelance customer experience consultant and advises leading companies on customer experience strategy, measurement and employee advocacy techniques and solutions. During his career, Ian has worked across multiple industries, and has deployed customer experience tools and methodologies in 43 countries around the world. 

Read his latest articles below. 



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