At Affiliate and Associate grades, taking part in CPD is optional. You can opt in at any point from the time you become a member and continue for as long as your membership remains current.

What’s changed?

Your requirements will differ at each stage of your career, so we’ve modelled this CPD programme based on your development needs as an Affiliate/Associate.

All of the changes we’re making are designed to make your CPD journey much easier. Your schedule now ties in with your membership year – and we’ve changed the unit of measurement from hours to credits to measure your development more accurately.

Going forward, you’ll be able to access CPD online to help manage your progress, record and submissions with ease, and you can use our new app to instantly capture any learning opportunities that you want to add to your plan, wherever you are.

Why should you get involved?

The benefits of CPD are ultimately the same. You’ll gain tangible evidence of your commitment, competence and professionalism as well as enhanced opportunities in a competitive job market. You will also raise your credibility as a marketer and boost your own confidence in your abilities.

What counts towards your CPD record?

You can claim CPD credits for any activities which lead to a change in knowledge, ability, attitude or behaviour within marketing or general business areas.

These can be qualifications, training courses, regional and national events or our e-learning resources and webinars available at CIM. They can also be activities you’ve identified from other sources and other companies, or even articles that you’ve found online or in the marketing press.

You will need to hold onto all relevant documentation so you can provide evidence for each activity within the online platform. For any activity you complete, you’ll be able to calculate the number of credits which you can claim. This can all be taken care of by entering a few basic details about each activity.

Networking is also eligible for CPD, so if you’ve had a conversation that has changed the way you approach your role, or even just one piece of insight from a colleague that has affected your behaviour, record it and reflect on the impact it has had.

What will I get at the end of the programme?

Once you’ve successfully completed your submission, you’ll receive a CPD certificate. You can use this in appraisals, job interviews or wherever you want to illustrate your dedication to developing and maintaining your knowledge and skills.