BBC News - Yeezys: Thousands queue through night for Kanye West trainers 

CIM worked with BBC News on an article about the new Yeezy Boost 350s trainers which were designed by rapper, Kanye West in collaboration with Adidas. Following its release, thousands of people queued throughout the night to get their hands on the trainers. CIM's Marketing Director, Gemma Butler spoke to BBC News about the recent Yeezy marketing campaign. For the full article, click here: https://www.bbc.co.uk/news/uk-england-48554706