Business Reporter - The vital role of marketing in smart cities

By Jim Ker, vice chair of comms, CIM Yorkshire & John-Paul Simpson, chair of CIM North West 

As smart cities become a reality, lightspeed connectivity and the huge amounts of data they provide are providing marketers with numerous opportunities as well as a new set of challenges. For many, the very idea of “smart technology” still invokes mild feelings of suspicion. It means an invasion of privacy and targeted ads stalking every step of our online journey; a constant harvesting of our personal data for the financial gain of big business.

But as smart technology expands beyond the confines of our homes, where smart meters and smart thermostats are now commonplace, marketers are uniquely placed to communicate how smart cities can leverage technology to improve the quality of everyday services and our quality of life.

To read the full article in the Business Reporter, click here: https://business-reporter.co.uk/2020/11/19/the-vital-role-of-marketing-in-smart-cities/