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  • CIM and Pearson partner on BTEC Marketing qualification


    CIM and Pearson partner on BTEC Marketing qualification

    The Chartered Institute of Marketing (CIM) and publishing and education company, Pearson have partnered to offer a brand-new suite of vocational qualifications for students, focusing on the ever-changing and fast paced world of marketing. The new qualifications that CIM has partnered with Pearson on include the BTEC Marketing qualification at Level 3, which is part of the Business, Enterprise, and Law suite of BTEC qualifications which will help students to learn, grow, and apply skills that are suitable for the modern-day marketer.

    Completing a BTEC in Marketing will equip students with skills and knowledge around core soft and practical skills such as Marketing Principles, Customer Communications, Marketing Regulations, Creating Customer Loyalty, Influencer Marketing, Market Research, Digital Marketing and more.

    Students who successfully complete the BTEC Level 3 Nationals in Marketing qualifications will gain an exemption from CIM’s Level 3 Marketing Principles module. This is one of two modules that forms the CIM Level 3 Foundation Certificate in Professional Marketing/Digital Marketing.

    Discussing the new partnership, Maggie Jones, Director of Qualifications and Partnerships at CIM said: “We are delighted to partner with Pearson on the Level 3 BTEC in Marketing and provide students with the opportunity to learn, grow and develop their skills and knowledge to become a successful marketer. I’m really pleased we are able to be a part of this journey with Pearson to allow students to gain the skills required to keep up with the fast-paced changes in marketing.”

    To find out more about the new BTEC Marketing qualifications, click here: https://qualifications.pearson.com/en/campaigns/btec-marketing.html

    To find out more about CIM’s Marketing qualifications and training, click here: https://www.cim.co.uk/qualifications/


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