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CIM Digital Summit: Research roundup

24.09.2018

Delegates from across the UK gathered at the CIM Digital Summit 2018 to hear from leading brands, such as SORTEDfood, Lonely Planet and Royal Mail, on how to unlock the power of marketing across organisations of all sizes. Speakers on the day presented on various challenges facing the marketing industry, including how organisations can prepare for the impeding Brexit deal, how to engage hard to reach audiences, rebuilding consumer trust and how to tackle an ever-growing digital skills gap.

Those who attended on the day, as well as those who want to know more about the topics discussed on the day, can find a full roundup of all research discussed in the sessions below. 

Gemma Butler, CIM, Export Ready: 
https://exchange.cim.co.uk/thought-leadership/export-ready-market-size-and-exporting-study/

James Farmer, CIM, fake reviews and consumer trust:
https://www.bbc.co.uk/news/technology-43907695
https://www.cim.co.uk/newsroom/research-data-protection-understanding-down-as-gdpr-arrives/
https://exchange.cim.co.uk/editorial/trust-is-a-non-negotiable-and-marketers-must-earn-it/

Emma Fletcher, Royal Mail MarketReach, engaging with direct mail: 
https://www.marketreach.co.uk/campaigns/mail-made-easy 

Ciaran Rogers, Target Internet, Digital Skills Benchmark: 
https://www.targetinternet.com/resources/Digital_Marketing_Skills_Benchmark.pdf

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