Coverage round up: CIM School Leaver’s survey

As thousands of students across the UK receive their A level results, CIM conducted a survey to found out how school leavers felt about their career prospects. The survey found that:

• 41% of 17-19-year olds, who have left school or college in the last six months and are interested in a career in marketing, would prefer to work for a multinational (36%) or an established British firm (28%)
• Only a small proportion would prefer to work in an innovative start-up (11%), a small business (12%), or a charity or social enterprise (6%)
• Nearly a third of school leavers (29%) felt pessimistic about their career prospects
• Young people living in London are the most pessimistic about today’s job market

For more information on CIM’s recent school leavers survey, please click on the below articles from leading newspapers and sector titles:

Marketing Week - Next generation of marketers want job security over ‘cutting-edge’ brand experience: https://www.marketingweek.com/2018/08/16/next-generation-marketers-job-security/

Marketing Week - 5 killer stats to start your week - What the next generation of marketers want: https://www.marketingweek.com/2018/08/20/retail-sales-gdpr-customer-experience-5-killer-stats-to-start-your week/ 

The Guardian – A Level results day 2018: drop in students scoring C or above after changes:  https://www.theguardian.com/education/live/2018/aug/16/a-level-results-day-2018-students-await-results-exams-grades-tougher-courses?page=with:block-5b7533b9e4b016cd4306b0d6#liveblog-navigation

The Independent - A-level results day and UCAS clearing:  https://www.independent.co.uk/news/education/education-news/a-level-results-day-clearing-2018-live-updates-latest-news-pass-a8492851.html?page=2#post-1136103645 

Marketing Tech – Young marketers in UK favour high salaries over ‘meaningful’ startups: https://www.marketingtechnews.net/news/2018/aug/16/next-gen-marketers-uk-favour-high-salaries-over-meaningful-startups-social-good/

The Drum - Young marketers crave job security over edgy smaller brands: https://www.thedrum.com/news/2018/08/17/young-marketers-crave-job-security-over-edgy-smaller-brands?utm_source=dlvr.it&utm_medium=twitter

Elite Business – Sad news founders: most Gen Z marketers don’t want to work for your startup:  http://elitebusinessmagazine.co.uk/sales-marketing/item/sad-news-founders-most-gen-z-marketers-don-t-want-to-want-to-work-for-your-startup

Recruitment Grapevine - Recruiter heavyweights offer advice on A-Level results day: https://www.recruitmentgrapevine.com/content/article/2018-08-16-a-level-results-day-why-mindset-is-more-valuable-than-a-piece-of-paper