What are the essential skills today's marketers need to know?

A successful marketer today requires a wider set of skills than ever before, excelling in creativity, number-crunching, networking, and flexible working. But how do you know which skills to look to add to your repertoire?

Our CIM East of England chairwoman, Marie Lake and CIM's Food, Drink, Agriculture, Charity and Social Marketing and Higher Education sector interest groups recently spoke to East Anglia in Business about the essential skills today's marketers need to have. 

For the full article, click on the below to the pdf document of East Anglia in Business (digital edition - issue 4) pg.66-68